Recruitment Storyteller


Since 2014, HainesAttract has had a dedicated focus on attracting highly skilled migrants to New Zealand. Part of this includes the creation of our WorkHere platform, which now has a database of over 64,000 'NZ curious' registered candidates.

Together, we're providing the opportunity for your business to be part of a bigger story and solution to attract skilled talent to Aotearoa New Zealand.

Better Together

Recruitment Storyteller is a new campaign targeting international workers. We have collaborated with the government agency New Zealand Story Group and industry bodies to combat the severe skills shortages felt worldwide.

A public-private collaboration, Recruitment Storyteller ensures a consistent message for living and working in Aotearoa New Zealand.

Your Story
Find Candidates
Manage Process
  1. Sign up to WorkHere and tell us your needs (via a job description or similar) and we will target talent.
  2. We use creative, geographic media targeting, and a central candidate platform to streamline recruitment and spending.
  3. Creative assets have been produced by New Zealand Story to ensure a cohesive brand message, highlighting Aotearoa New Zealand as an ideal place to live and work.
  4. A refundable fee to HainesAttract is required for the purpose of joining this centralised campaign. This will be refunded back to you following your first placement.
  5. Our WorkHere team will go through the applications, including CV checks and initial screening - to ensure you are only meeting qualified, interested and available candidates.

The campaign is for both employers and recruitment agencies to sign up to.

If you work with an existing recruitment agency, you can ask them to sign up and we'll work with them. If you're a recruiter, your clients can sign up and we'll pass on eligible candidates to you.

What else do you get?

  • Your initial fee is invested into the media/marketing strategy, and then refunded against your first placement fee. The only fees thereafter are your regular placement fees.
  • You get all the benefits of a full, highly targeted, international campaign (creative, targeted media and optimisations) without the hefty price tag that is usually required to do so.
  • A cohesive message about New Zealand being taken to market at scale, so it has more impact on the target audience and is more likely to result in applications.
  • Our WorkHere team will remove the legwork for your teams - search, sorting through applications and initial screening.
  • We will display your logo on the landing page, leading to brand awareness for your company.
  • You will save time and money by being involved in a campaign that is attracting both active and passive candidates, rather than sitting around relying solely on expensive and time-consuming search methods.

Existing campaigns

Next Stop NZ

To the world of engineering and consulting professionals out there: NEW ZEALAND IS OPEN TO YOU. And we mean that in more ways than one.

  • 130,000 visits
  • 3,000+ applications
  • 26 hires so far
  • 20% female hires
  • First major NZ campaign post-COVID
See Tomorrow First

The See Tomorrow First initiative is an opportunity to facilitate the continued growth of the New Zealand Tech Sector.

  • 15.5 million reach
  • 100,000 visits
  • 2,000+ candidates
  • All in 4 weeks
Construction and Infrastructure

Our construction and infrastructure sector is a dynamic and booming industry and we need curious, ingenious minds to help us design and build the future of our country.

In Partnership With

NZ Story
Ministry of Business, Innovation and Employment
Construction Sector Accord

Connect with us

We understand that not one size fits all, that's why we offer solutions tailored to suit your specific recruitment challenges. Find out how we can help you attract and engage the talent you need with a free consultation.