At Genesis Energy, a change in executive leadership meant new focus for the business and a new strategy. Building on and retaining a legacy of care, Gensis is moving forward with an ambitious plan to electrify Aotearoa. It means new renewable energy infrastructure and new impetus for its 1,200 people.

 A new strategy without action is just a plan on a page. It needs everyone to be aware of what it is and why it’s happening. Those already in the business and the talent yet to be hired.  And that means we needed and in-depth understanding of the leadership vision and the reality of working at Genesis, from maintenance shop to marketing. We need to drive consistent communication to ‘re-hire’ existing staff and  
an extensive insights process has established a new EVP.

Launched in August, we will be activating across talent acquisition and the wider people function. We will also comprehensively measure the EVPs impact through media attribution and monitoring brand sentiment.