Fonterra, an Aotearoa New Zealand-based dairy co-operative, is owned by thousands of farming families and contributes to approximately 30% of the world's dairy exports. As a cornerstone of New Zealand's economy, Fonterra creates immense value, opportunities, and careers for over 16,000 people globally.

At HainesAttract, we are proud to partner with Fonterra in developing and activating their employer story. As they continue to build their reputation across key markets and talent segments, we have supported their efforts to attract the diverse skills required to sustain their operations—from world-leading R&D specialists in Palmerston North to top-tier tanker drivers in Tasmania, and inspiring early career talent to explore a future in dairy.

• Developing Fonterra's Employer Value Proposition (EVP):
  

  Fonterra's EVP was shaped during a time of strategic transformation and divestments. We collaborated on strategic workforce planning and integrated the EVP into a new careers site, leveraging Fonterra's ATS platform.

  HainesAttract also created a suite of communication assets that enable the Talent Acquisition team to deliver a consistent and compelling message throughout the candidate journey.

• Target Value Propositions and Focused Campaigns:
  

  HainesAttarct developed a number of TVPs for critical areas requiring specialised talent. These propositions were backed by targeted campaigns to attract niche skill sets, and internal communication strategies to support organisational change.

• A Collaborative and Strategic Partnership:
  

  As part of the partnership, we maintain weekly work-in-progress (WIP) sessions and quarterly reviews to ensure alignment and adaptability.

  We also continue to deliver actionable insights with attribution analytics to measure impact. This is all part of a full-service recruitment marketing solution grounded in creative, strategic, and brand-led methodologies.

• Strengthened Employer Brand:
  

  Fonterra's refreshed EVP resonates with global talent and aligns with their strategic objectives.

• Enhanced Candidate Experience:
  

  shaping a new careers site and streamlined messaging have improved the journey for potential candidates.

• Tangible Results:
  

  Targeted campaigns have successfully attracted diverse talent, addressing high-need areas with precision, and arming the business and team with the tools to attract.

• Ongoing Success Through Partnership:
  

  HainesAttract's collaborative approach continues to adapt to Fonterra's evolving needs, ensuring sustainable talent acquisition and retention strategies.